Contact

Work

About

Resume

Contact

Work

About

Resume

Contact

Roles

UIUX designer, mascot + brand designer

Roles

UIUX designer, mascot + brand designer

Roles

UIUX designer, mascot + brand designer

Tools

Figma, Figjam, Adobe Illustration, After Effect

Tools

Figma, Figjam, Adobe Illustration, After Effect

Tools

Figma, Figjam, Adobe Illustration, After Effect

Project type

End-to-end app + branding

Project type

End-to-end app + branding

Project type

End-to-end app + branding

Time

12 weeks, 2023

Time

12 weeks, 2023

Time

12 weeks, 2023

Finding Otoo is a geolocated app designed to make sustainability education more engaging.

Note: This project is for academic purposes only. It required incorporating 10 locations in Melbourne and using AR technology, so some decisions were made to meet the project's criteria.

In late September 2023, Victoria has:

1.9M

international visitors

28M

domestic visitors

82.1M

nights spent by domestic visitor

The growing number of tourists in Victoria raises concerns about the region's carbon footprint, with tourism activities contributing to greenhouse gas emissions and climate change.

I conducted a focus group with 4 target users to understand why, how, and when they would use the app.

INSIGHT 1

WHY THEY USE THE APP?

COST

The target users are relatively young, so they are concerned about travel costs, especially for eco-friendly options.

EDUCATION

Users mentioned they feel more engaged when they unintentionally learn something new through entertainment activities.

SOCIAL MEDIA

This group’s decision is highly influenced by social media.

INSIGHT 1

WHY THEY USE THE APP?

COST

The target users are relatively young, so they are concerned about travel costs, especially for eco-friendly options.

EDUCATION

Users mentioned they feel more engaged when they unintentionally learn something new through entertainment activities.

SOCIAL MEDIA

This group’s decision is highly influenced by social media.

INSIGHT 1

WHY THEY USE THE APP?

COST

The target users are relatively young, so they are concerned about travel costs, especially for eco-friendly options.

EDUCATION

Users mentioned they feel more engaged when they unintentionally learn something new through entertainment activities.

SOCIAL MEDIA

This group’s decision is highly influenced by social media.

INSIGHT 2

HOW TO KEEP THEM ENGAGED?

GAMIFICATION

Engage users by including rewards, leaderboards, and achievements.

PROCESS VISUALIZATION

Feature a character that grows and changes through each zone. Show users their progress and how their actions matter.

REWARDS

Users can earn points in the app that they can exchange for real-life vouchers, providing clear incentives for participation.

INSIGHT 2

HOW TO KEEP THEM ENGAGED?

GAMIFICATION

Engage users by including rewards, leaderboards, and achievements.

PROCESS VISUALIZATION

Feature a character that grows and changes through each zone. Show users their progress and how their actions matter.

REWARDS

Users can earn points in the app that they can exchange for real-life vouchers, providing clear incentives for participation.

INSIGHT 2

HOW TO KEEP THEM ENGAGED?

GAMIFICATION

Engage users by including rewards, leaderboards, and achievements.

PROCESS VISUALIZATION

Feature a character that grows and changes through each zone. Show users their progress and how their actions matter.

REWARDS

Users can earn points in the app that they can exchange for real-life vouchers, providing clear incentives for participation.

INSIGHT 3

WHEN WILL THEY USE THE APP?

OUTSIDE

Users are likely to start using the app when they're looking for places to visit while on the go.

Provide audio guides, keep the map active, reduce reading time, and minimize steps to make it easy to use on the go.

DAYTIME

Users prefer exploring different spots during the day and relax at night.

Choose locations that are open during the day and use strong contrast colors in the app to prevent glare from sunlight making the screen hard to read.

INSIGHT 3

WHEN WILL THEY USE THE APP?

OUTSIDE

Users are likely to start using the app when they're looking for places to visit while on the go.

Provide audio guides, keep the map active, reduce reading time, and minimize steps to make it easy to use on the go.

DAYTIME

Users prefer exploring different spots during the day and relax at night.

Choose locations that are open during the day and use strong contrast colors in the app to prevent glare from sunlight making the screen hard to read.

INSIGHT 3

WHEN WILL THEY USE THE APP?

OUTSIDE

Users are likely to start using the app when they're looking for places to visit while on the go.

DAYTIME

Users prefer exploring different spots during the day and relax at night.

OUTSIDE FEATURES

Provide audio guides, keep the map active, reduce reading time, and minimize steps to make it easy to use on the go.

DAYTIME FEATURES

Choose locations that are open during the day and use strong contrast colors in the app to prevent glare from sunlight making the screen hard to read.

OUTSIDE FEATURES

Provide audio guides, keep the map active, reduce reading time, and minimize steps to make it easy to use on the go.

DAYTIME FEATURES

Choose locations that are open during the day and use strong contrast colors in the app to prevent glare from sunlight making the screen hard to read.

FINAL SOLUTION

The prototype was revised twice after two rounds of usability testing: field testing and focus group feedback.

User flow

Hi-fi prototype

HIGHLIGHT 1

STORY-DRIVEN NAVIGATION

NAMING: OTOO

Pronounced as "o-too" (əʊ-tuː) phonetically resembles "O2," symbolizing oxygen.

THE STORY

Otoo represents oxygen, beginning in its most polluted form. As users progress through the game and complete challenges, they help purify Otoo, gradually restoring it to its original state.

STRUCTURE

The 10 chosen locations are divided into 3 zones. The user's journey is structured as a 'treasure hunt,' requiring the completion of challenges to unlock the next phase.