Roles

Sole website/graphic designer, social media manager, content creator

Roles

Sole website/graphic designer, social media manager, content creator

Roles

Sole website/graphic designer, social media manager, content creator

Tools

Adobe Illustrator, After Effect, Hootsuite, Wordpress

Tools

Adobe Illustrator, After Effect, Hootsuite, Wordpress

Tools

Adobe Illustrator, After Effect, Hootsuite, Wordpress

Project type

Marketing campaign

Project type

Marketing campaign

Project type

Marketing campaign

Time

8 weeks, 2023

Time

8 weeks, 2023

Time

8 weeks, 2023

Work Wide Web is a 6-week marketing campaign for a blog sharing career insights with a funny and unique mascot.
Work Wide Web is a 6-week marketing campaign for a blog sharing career insights.

Note: This project is for academic purposes only. It required creating a marketing campaign for a website through social media platforms, along with tracking performance statistics.

Note: This project is for academic purposes only. It required creating a marketing campaign for a website through social media platforms, along with tracking performance statistics.

Note: This project is for academic purposes only. It required creating a marketing campaign for a website through social media platforms, along with tracking performance statistics.

Problem

The topic of careers always attracts a lot of attention from young people aged 18-25 as they begin their early career journeys.

However, most channels and blogs sharing career insights take a professional and academic approach.

Goal

The goal is creating a campaign that makes career advice fun and stress-free, helping newcomers learn and grow with ease.

Naming

Work Wide Web: A wordplay on "WWW - World Wide Web", aimed to be catchy and memorable.

Work Wide Web: A wordplay on "WWW - World Wide Web", aimed to be catchy and memorable.

PLAYFUL

PLAYFUL

PASSIONATE

PASSIONATE

FRESH

FRESH

CONFIDENCE

CONFIDENCE

The mascot

The mascot is created using the three W for a cohesive and unique look.

The mascot is created using the three W for a cohesive and unique look.

I respectfully acknowledge the Wurundjeri People of the Kulin Nation, who are the Traditional Owners of the land on which I live and work.

I pay my respects to their Elders past, present, and emerging, and honor their connection to this land, its history, and its culture.

NAVIGATION
LET'S CONNECT :)

Made with Framer by Stacey Le © 2025

NAVIGATION
LET'S CONNECT :)

I respectfully acknowledge the Wurundjeri People of the Kulin Nation, who are the Traditional Owners of the land on which I live and work.

I pay my respects to their Elders past, present, and emerging, and honor their connection to this land, its history, and its culture.

Made with Framer by Stacey Le © 2025

I respectfully acknowledge the Wurundjeri People of the Kulin Nation, who are the Traditional Owners of the land on which I live and work.

I pay my respects to their Elders past, present, and emerging, and honor their connection to this land, its history, and its culture.

NAVIGATION
LET'S CONNECT :)

Made with Framer by Stacey Le © 2025

I respectfully acknowledge the Wurundjeri People of the Kulin Nation, who are the Traditional Owners of the land on which I live and work.

I pay my respects to their Elders past, present, and emerging, and honor their connection to this land, its history, and its culture.

NAVIGATION
LET'S CONNECT :)

Made with Framer by Stacey Le © 2025